pregnancy care.jpg

Pregnancy Care

Exploratory Research  |  Design Research |  Participatory Design

for women with complication 

About the project





Project aims at understanding the everyday challenges that pregnant women, caregivers and healthcare professionals face in relation to maternal health. Based in village Kuraj, Rajsamand, Rajashthan, the focus area of the project is pregnancy complications specifically anemia.The project further digs into the scope of healthcare technologies in a rural setup.

Jatan Sansthan (Udaipur)

University of Leicester (UK)

Kuraj village , Rajasthan

July 2019 - September 2019

Anushri Ghode Assistant Researcher)

Shipra Purohit (Assistant Researcher)

Project By:

 Research Intent

In-depth understanding of pregnant women who are at risk of pregnancy complications to better understand women’s  experiences through

• socio-cultural and care practices

• beliefs

• traditions

• feelings

• motivations

• daily routines

• infrastructures (physical and/or digital)




Secondary Research

Participant Recruitment

Interviews & 


Data to patterns




on the field


The recruitment process was to locate the participants (pregnant women), who had complications (focus here was anemia). Visits to Angwanwadi centres in the locality were made with the help of health workers to list down the participants.

Around 18 women were interviewed out of whom 15 had anemia. Apart from the pregnant women , ASHA workers and Anganwadi workers other care givers were also interviewed.

Secondary Research 

Before entering the field, a study on the schemes provided by the government and the NGO initiatives in the area was conducted. The secondary research was also focused on the research work done in the past that can be significant in this scenario.

Primary Research Methods

Various primary research methods used on the field :



  • Observations on the healthcare services by visiting the government infrastructure, care givers - hospitals, Anganwadi center.

  • Looking for resources and mapping spaces around the pregnant women's houses.


Primary Healthcare center

Ambulance service 108

Anganwadi center

House of a pregnant woman


Visual forms of interviews were used to engage the participants and make the conversation more interactive.


Interaction with a pregnant woman


Interview Sheet

Participatory activity with Pregnant women

In the group activity sessions, group of women ,accompanied by their family members were asked to draw about the the places that they go to in the 9  months Along with this they were asked to map their feelings when they visit those places. 

The exercise was intended to bring out the navigation and emotions of the women during those months.

Pregnant women group activity


Mapping done by women

Participatory activity with Health workers

Asha and anganwadi workers at different centres were given few scenarios and were asked to choose what would they do in those situations.

Group activity with health workers

Insight Generation


Scenario placed by health workers

From the data collected from the field ,  the information was categorized in various themes to bring out the patterns.

Affinity Mapping 

One of the methods was clustering information using affinity mapping and bringing out the themes from the clusters.

9 month mapping

The other method used for categorizing data was to divide it into the trimester cycles of woman's pregnancy and map all the interviews accordingly.


Patterns that came out from the research would be further be nuanced to take a form of research paper which is the outcome for the project.


Decision making in the pregnancy care depends on the social structure, hierarchy  of the family and her surroundings

Women long and desire for a place where they could be taken care off.

Traditional beliefs , cultural practices plays an important role in care during the days of pregnancy. Beliefs about avoiding food items came out evidently during the interactions.