Interactive Communication Materials
For community healthcare
for
Community Health Care

Design Research | Communication Design 

ABOUT THE PROJECT

Collaboration

Duration 

Location

 

The project aimed at developing  IEC material on the issues of Non-communicable diseases – focusing on hypertension, diabetes mellitus, malnutrition and general well being. This material can be used by the field healthcare workers during their counselling sessions. 

Maya Health 

Bangalore Baptist Hospital

2 months ( May 2018- June 2018)

Apoorva Shetty

Shipra Purohit

Team

Channapatna, Bangalore Karnataka

Barve Sunidhi, Purohit Shipra ,Shetty Apoorva. (2018). “Learning from Designing Communication Material for Community Based Preventive Healthcare “ IndiaHCI’18 Proceedings of the 9th Indian Conference on Human computer Interaction Pages 85-89

PUBLICATION

BACKGROUND

Maya Health is an organization working with a model of Health workers (people from the community) provide door to door healthcare services like measuring blood pressure , blood sugar and weight to the residents (called the clients. these health workers also provide general counselling on well being ,disease management to the client. The counselling sessions are mostly verbal. The intent here was to come up with various methods of counselling to make it interactive and more effective.

PROCESS

The approach taken as mentioned was cyclic and required us to back and forth a several times during the design process.

PHASE 1

Field visits 

The field visits involved visiting the houses of people with health workers, observing the current methods of counselling , conversing with people.

Places of visit included Channapatna, Sarvagna Community Healthcare centre - KG halli, Cardiac camp – Devanahalli.

Understanding the system 

From our visits, we tried to understand the system by mapping the stakeholders (health worker and the client ) and their interactions.

Insight Generation

After the mapping activity, we started deriving the insights from the visits.Few insights that led to laying out the principles for design were:

  • Religion influences lifestyles and ensures that people adopt a disciplined lifestyle.

  • Some members of the family play a vital role in decision making and influencing other members in the family

  • Information related to health is also taken in when it is integrated into mediums that form a part of their daily activities.

  • Field supervisors get a lot of respect from the community

  • People tend to cater to the wants of the family members and not their needs

PHASE 2

Formulating

Design principles

The insights gave rise to certain  principles that further shaped into the ideas. These principles were useful in the later stage of design while discarding the ideas.

Initial Ideation

First level of ideas comprising of ideas from the principles.

Second Level of Ideation

The ideas were further categorized based on if they were on an individual/family level or needed community involvement.

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IDEAS TO PROTOTYPES

After the ideation phase, selected ideas were recombined to form a packaged offering in the form of a journal.

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Information cards with 3 themes from which people could pick themes

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Cards with flaps opening, containing 

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Diet plate , "How should an ideal plate look like?"

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Aspiration building exercise 

PHASE 3

Prototype Testing

The prototypes were tested with two groups (7 in each group) of Health workers in Channapatna.

After giving them a brief introduction about what the material intends to do, it started off with us enacting as the HN and the Client.

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Prototype improvisation

The idea of a journal for the client was discarded due to material constraints.Since activities that involved the client to write/draw would put a load on the Health workers. Then, we started off with improvising our prototypes to reduce the writing effort.

Feedback

“We tell them all these things but it is easier when we have something to show as well”

 

“I can keep the machines on one side, tab on the other and show them these things.  I can even send pictures to the Client through Shareit”

Flow of content 

The counselling sessions and activities were structured with the visits made by the health workers as shown.

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Prototype Testing

on the field

Final round of testing was done with the health workers and their clients. The reactions and responses were captured during the  session.

Materials used  for counselling clients about basics of Hypertension, Diabetes and the need to exercise, follow diets and compliance to medicine

FINAL OUTCOME

The final outcome was realized in the form of 3 major theme of cards.